{"id":1301597,"date":"2022-11-25T07:40:54","date_gmt":"2022-11-24T23:40:54","guid":{"rendered":"https:\/\/hkadc9.tecturasystem.com\/archives\/event\/the-kimchi-dream"},"modified":"2024-01-26T22:05:42","modified_gmt":"2024-01-26T14:05:42","slug":"the-kimchi-dream","status":"publish","type":"event","link":"https:\/\/www.artseventsdb.hk\/en\/event\/the-kimchi-dream\/","title":{"rendered":"The Kimchi Dream"},"content":{"rendered":"<p>\u201cLife is Fickle, Just like Pickles\u201d<\/p>\n<p>An Experimental Comedy Riding on the Korean Wave with a Touch of Zen<\/p>\n<p>The story gets its inspiration from the most celebrated line in The Diamond S\u016btra (in Sanskrit: Vajracchedika Prajnaparamita S\u016btra) \u2013 \u201cAll conditioned phenomena are like a dream, an illusion, a bubble, a shadow\u201d. Be it the pickled kimchi, instant noodles, or cooked rice in hot water&#8230;Life is like a drama; a drama is like a dream, an illusion.<\/p>\n<p>A Mainland food company owner by the name of \u201cHan Fang\u201d (literally meaning Korean Wave) who has been greatly inspired by the Buddhist scripture The Diamond S\u016btra invites top-ranking agencies from Shanghai, Hong Kong, Taipei and Seoul to come up with advertising strategies to launch a new kimchi product called \u201cThe Kimchi Dream\u201d. The four creative teams devise their own unique plans to pitch for the contract, creatively linking Buddhism and \u201cKimchi\u201d. The resulting interplay of Zen and business opportunity, the universality of eating culture, the impermanence of consumption and the hollowing nature of desire all unfold in kimchi of various sizes and the convenience of instant noodles.<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","location_type":[350136],"event_category":[373364,373315],"area_type":[350138],"event_language":[365762],"series":[],"event_category_other":[],"class_list":["post-1301597","event","type-event","status-publish","hentry","location_type-indoor-en","event_category-theatre-drama-en","event_category-theatre-en","area_type-local","event_language-cantonese","search-detail"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/event\/1301597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/media?parent=1301597"}],"wp:term":[{"taxonomy":"location_type","embeddable":true,"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/location_type?post=1301597"},{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/event_category?post=1301597"},{"taxonomy":"area_type","embeddable":true,"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/area_type?post=1301597"},{"taxonomy":"event_language","embeddable":true,"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/event_language?post=1301597"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/series?post=1301597"},{"taxonomy":"event_category_other","embeddable":true,"href":"https:\/\/www.artseventsdb.hk\/en\/wp-json\/wp\/v2\/event_category_other?post=1301597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}