We often say we go to“see＂a movie, and ignore other non-visual elements of the cinema. But even in the so-called“silent era＂of cinema, live music and lecturers´narration were indispensable to the cinematic experience. The English word“cinema＂has a Greek root meaning“to move＂or“movement＂, and has nothing to do with light or images. Indeed, the interrelationships between cinema, optics and visuality should not be taken for granted; likewise, optical principles should not be taken as the only means of visual perception. CINEMA 2.0: Counter Visions departs from the visual-driven way of experiencing media artworks, imagining differently the relationships between the eye and the media. When our faces are covered and our mouths and noses masked in the pandemic, it may be time to re-think the meaning of our sensory perceptions. 10 finalist works from the 26th ifva Awards Media Art Category will also be showcased.